The Shad Impact required extensive research and meticulous attention to detail for its design.To produce a lure that maintains a permanent horizontal posture, it was necessary to combine several types of plastics with different densities.The back of the Shad Impact is made from a lightweight, buoyant plastic that contains no salt, while the belly of the Shad Impact is composed of a denser plastic containing salt.This combination ensures the soft lure has perfect balance.The Shad Impact maintains a straight horizontal position exactly like a fish stabilized in the current, in an ideal position to be attacked by a predator.On a twitch, the Shad Impact makes sudden movements mimicking a panicked fish.With an ultra-slow retrieve in calm waters, the Shad Impact proves to be deadly.The Shad Impact contains natural squid scents that have been directly infused into the material.Keitech achieves extraordinary colors thanks to its dual-mold process.