The Shad Impact required a lot of research and meticulous effort for its design.To create a lure that maintains a permanent horizontal posture, it was necessary to combine several types of plastics with different densities.The back of the Shad Impact is made of a lightweight, buoyant plastic that does not contain salt, while the belly of the Shad Impact is made of a denser plastic that contains salt.This combination guarantees perfect balance for this soft bait.The Shad Impact stays straight in a permanent horizontal position, just like a fish stabilized in the current, ideally positioned to be attacked by a predator.On a twitch retrieve, the Shad Impact makes sudden side-to-side movements imitating a panicked fish.With an extra slow retrieve in calm waters, the Shad Impact proves to be formidable.The Shad Impact contains natural squid aromas that are integrated directly into the material.Keitech achieves extraordinary colors through its double mold process.