The Shad Impact required extensive research and meticulous attention to detail in its design.To produce a lure that maintains a permanent horizontal stance, it was necessary to combine several types of plastics with different densities.The back of the Shad Impact is made of a lightweight, floating plastic that does not contain salt, while the belly of the Shad Impact is composed of a denser, salt-containing plastic.This combination ensures perfect balance for this soft lure.The Shad Impact remains upright in a permanent horizontal position, exactly like a fish stabilized in the current, in an ideal position to be attacked by a predator.While twitching, the Shad Impact makes abrupt movements imitating a panicking fish.When retrieved extra slowly in calm waters, the Shad Impact proves to be formidable.The Shad Impact contains natural squid aromas that have been infused directly into the material.Keitech achieves extraordinary colors thanks to its dual mold process.