The Shad Impact required extensive research and meticulous attention to detail for its design. To create a lure that maintains a permanent horizontal position, it was necessary to combine various types of plastics with different densities. The back of the Shad Impact is made from a lightweight, buoyant plastic that contains no salt, while the belly of the Shad Impact is made from a denser plastic that contains salt. This combination guarantees the soft lure has perfect balance. The Shad Impact stays upright in a permanent horizontal position just like a fish stabilized in the current, positioned ideally to be attacked by a predator. When twitched, the Shad Impact makes sudden movements imitating a panicking fish. When retrieved extra slowly in calm waters, the Shad Impact proves to be formidable. The Shad Impact contains natural squid scents that have been incorporated directly into the material. Keitech achieves extraordinary color patterns thanks to its dual mold process.