The Shad Impact’s design demanded extensive research and meticulous attention to detail. To create a lure that maintains a perpetual horizontal stance, it was necessary to combine various types of plastics with different densities. The back of the Shad Impact is made from a lightweight, buoyant plastic that does not contain salt, while the belly of the Shad Impact is composed of a denser plastic containing salt. This combination ensures perfect balance for this soft lure. The Shad Impact remains upright in a perpetual horizontal position, exactly like a stabilized fish in the current, in an ideal position to be attacked by a predator. During twitching, the Shad Impact makes sharp movements that mimic a panicked fish. When retrieved very slowly in calm waters, the Shad Impact proves to be formidable. The Shad Impact contains natural squid aromas that have been directly incorporated into the material. Keitech achieves extraordinary colors thanks to its dual-mold process.