The Shad Impact required extensive research and meticulous attention to detail in its design. To produce a lure that maintains a permanent horizontal posture, it was necessary to combine several types of plastics with different densities. The back of the Shad Impact is made from a light, floating plastic that contains no salt, while the belly is crafted from denser plastic that contains salt. This combination ensures perfect balance for this soft lure. The Shad Impact remains upright in a permanent horizontal position, just like a fish stabilized in the current, in an ideal position to be attacked by a predator. On a twitch retrieve, the Shad Impact makes sudden darts, mimicking a panicked fish. When retrieved extra slowly in calm waters, the Shad Impact proves to be deadly effective. The Shad Impact contains natural squid scents, which have been integrated directly into the material. Keitech achieves extraordinary color variations thanks to its dual mold process.