The Shad Impact required extensive research and precision in its design. To create a lure that maintains a permanent horizontal posture, it was necessary to combine several types of plastic with different densities. The back of the Shad Impact is made of a lightweight, buoyant plastic that does not contain salt, while the belly of the Shad Impact is composed of a denser plastic that contains salt. This combination ensures that this soft lure has perfect balance.The Shad Impact remains upright in a permanent horizontal position, exactly like a fish stabilized in the current, in the ideal position to be attacked by a predator. On a twitch, the Shad Impact makes sharp, erratic movements imitating a panicked fish. With an ultra-slow retrieve in calm waters, the Shad Impact proves to be formidable.The Shad Impact contains natural squid scents that are integrated directly into the material. Keitech achieves extraordinary color schemes thanks to its dual injection molding process.