The Shad Impact required extensive research and meticulous attention to detail in its design. To create a lure that maintains a permanent horizontal posture, it was necessary to combine several types of plastics with different densities. The back of the Shad Impact is made of a lightweight, buoyant plastic that contains no salt, while the belly of the Shad Impact is composed of a denser plastic that includes salt. This combination ensures that this soft bait achieves perfect balance. The Shad Impact remains upright in a permanent horizontal position, exactly like a stabilized fish in the current, ideal for being attacked by a predator. When twitched, the Shad Impact makes abrupt movements, mimicking a panicked fish. During extra slow retrievals in calm waters, the Shad Impact proves to be formidable. The Shad Impact is infused with natural squid aromas, which have been integrated directly into the material. Keitech achieves extraordinary colors through its dual-mold process.