X Zone Lures – Meeting a Need in the Fishing Industry
X Zone Lures is a family-owned business operated by the Van Ryn family. Our head office and manufacturing facility are located in Smithville, ON, with a warehouse in Buffalo, NY.
X Zone Lures is a brand under the parent company VRX Fishing Products Ltd. and operates alongside its sister brand, The Rod Glove.
At X Zone Lures, our mission is simple: we strive to deliver quality products at affordable prices, with top-tier designs complemented by excellent customer service.
Being anglers ourselves and working closely with our valued pro staff, including Brandon Palaniuk, Carl Jocumsen, and Cooper Gallant, gives us deep insights into the development of all our bait designs.
We serve both the freshwater and saltwater markets, but our main focus is on bass and walleye fishing. From Elite Series tournament anglers to fishing enthusiasts, we aim to be a trusted brand for all anglers to catch more fish.
We supply customers, retailers, and distributors worldwide, with our products having a presence in over 25 countries across North America, Europe, Australia, South Africa, and South America.
We support promotional staff at all levels, high school and college fishing teams, and various fishing organizations. We believe in giving back to the sport that has given us so much.
We hope you enjoy using our products and that they make your fishing day more successful.