Madness

MADNESS is a Japanese company specializing in premium fishing gear, globally renowned for the effectiveness of its soft and hard lures, both in saltwater and freshwater. Many products in their range have been developed by Madness in collaboration with the Ultimate Fishing team to cater to our "European" fishing styles. Since 2020, Madness has also become a key player in the "big baits" fishing scene, featuring the iconic BALAM among others.