HTO is a brand committed to expanding the horizons of lure fishing in the UK and Europe. Designed and tested in the UK, HTO is passionate about providing the appropriate gear for the diverse techniques across the lure fishing spectrum. With a focus on quality, HTO aims to offer its products at price points suitable for every level of lure fishing expertise.
Determined to bring the lure fishing revolution to a broad audience, HTO has developed a range of lure fishing tackle aimed at all British fish species. Whether targeting freshwater or saltwater species, they supply the tackle necessary for success.
HTO's lure fishing gear is developed and selected by some of the country’s most successful lure anglers – their ProStaff team regularly utilizes, endorses, and contributes to the innovation of their product line.
With a selection of high-performance LRF, HRF, and lure rods, as well as reasonably priced technical end tackle like jig heads, clips, weights, and hooks, HTO plays a pivotal role in the country's lure fishing revolution.