Abu Garcia

In 1921, along the banks of the Mörrum River in Svängsta, Sweden, Carl August Borgström established AB Urfabriken. The company initially specialized in manufacturing pocket watches, telephone timers, and taxi meters. Borgström, a master craftsman with remarkable skills in light precision engineering, had honed his expertise during his time at the Halda watchmaking factory. Unfortunately, the outbreak of World War II caused a significant decline in the demand for taxi meters. Undeterred, ABU shifted its focus to developing precision fishing reels, which quickly gained popularity among anglers worldwide. This dedication to quality and craftsmanship eventually earned Abu Garcia the prestigious title of "Purveyor to the Royal Swedish Court," an honor reserved for manufacturers who consistently exceed the highest standards of excellence.

Abu Garcia's influence on the sportfishing community is unparalleled. The brand remains steadfast in its commitment to industry leadership by providing anglers everywhere with the highest quality and most innovative products.