The Shad Impact is the result of extensive research and meticulous craftsmanship. To create a lure that maintains a perfectly horizontal posture at all times, Keitech combined different types of plastic with varying densities.The back of the Shad Impact is made from a lightweight, floating plastic with no added salt, while the belly is composed of a denser, salt-infused material. This clever combination gives the lure perfect balance in the water.The Shad Impact stays perfectly horizontal, just like a fish suspended in the current – an ideal position to provoke a predator’s strike. When twitched, it darts sharply from side to side, mimicking a panicked baitfish. On an ultra-slow retrieve in still water, the Shad Impact proves just as deadly.The lure is infused with natural squid scent, blended directly into the plastic body. Thanks to Keitech’s dual-mold process, it features exceptionally realistic and vibrant color patterns that truly set it apart.