Thinking like a professional angler and marketer, the BLEEKER TROPHY 67 is a surface popper lure. Its body is bulkier at the rear and contains two large beads for long and precise casts, displacing a significant amount of water for such a small lure. The fin under the throat adds extra movement, especially during the 'walking the dog' retrieve or when popping and splashing. While the BLEEKER TROPHY 67 is quiet, it generates substantial disturbance through its tail and hollow mouth, attracting predators like bass, asp, black bass, pike, sea bream, bonito, baby tarpon, and juvenile trevally.