VMC PECHE, part of the Rapala VMC group, is proud to have maintained its hook production in its French factory in Morvillars for over 100 years. Despite its local production, VMC is now a global player, exporting 70% of its production to more than 90 countries around the world.
VMC PECHE is a subsidiary of the bicentennial family holding company Viellard Migeon & Cie, founded in 1796 in Eastern France.
The company is the global market leader in treble hook production and sales. It arms the world’s most popular fishing lure brands with VMC treble hooks.
VMC exports 70% of its total production to 97 countries worldwide and offers a catalogue with over 10,000 references. The daily production capacity is 4 million fish hooks, utilizing world-exclusive automatic machines designed and built in-house!
VMC PECHE has built its reputation on innovative, high-quality products and is certified as a “Living Heritage Company” under the prestigious French Government’s EPV-Entreprise de Patrimoine Vivant label.