Established in 1968 in Alnwick by a passionate angler, Greys quickly gained recognition for its high-performance fly rods, including the iconic ‘Kielder’ series. The product range expanded to include fly lines, reels, apparel, and later, innovations in carp and sea fishing with the ‘Power Play’ carp rods and ‘Hi-Power’ sea rods. These developments solidified Greys as one of the UK’s most respected fishing tackle brands.
In 1999, the House of Hardy acquired Greys, leading to the creation of best-selling products like the GRX fly rod. Greys maintained its reputation for innovation, quality, and reliability. By 2003, the brand’s significance was highlighted when the company became Hardy & Greys Ltd.
In 2012, the launch of TOREON® ‘nano’ particle carp rods showcased Greys’ technical leadership. Since joining the Pure Fishing family in 2013, Greys has focused on global expansion and technical excellence. The brand continues to inspire anglers worldwide to explore new horizons and push their limits.