BAIT BREATH, a Japanese manufacturer of soft lures, excels in targeting predatory fish in both freshwater and saltwater. Deeply embedded in the competitive black bass fishing scene, the brand boasts a notable partnership with famed angler Morizo Shimizu, whom BAIT BREATH sponsors. Their lures are intricately crafted, enhanced with attractants, and feature subtle, sometimes complex actions that are nonetheless highly effective. Although BAIT BREATH remains relatively unknown in France, seasoned users of their products, particularly the TT Shad, know well the distinct advantage they provide.